Writing Tip: Diversify Your Income Sources

November 16, 2009 by Chris · 1 Comment
Filed under: Marketing

Perhaps this is common sense when it comes to investing: smart investors will diversify. The same sage advice applies when you are blogging for money. Don’t depend upon any one source of income.

So many opportunities exist to promote your blog. Social media, commenting on blog, and forums are to name a few. The key is to increase your exposure. The more times a viewer sees your name, your blog, the greater the impression you will make. You begin to be seen as an authority in your niche. This should be a goal of any freelance writer. Your name sells.

There’s an added benefit. The more you generate traffic to your blog, the greater your opportunities for revenue sharing through content and article sites. An authority in a particular niche is more likely to have tweets, updates, or blog posts go viral. The marketing feeds on itself. The more you’re seen, the more your content is shared and the more your traffic grows.

However, it takes time. It takes dedication. One of the biggest mistakes online marketers make is thinking that success will come immediately. Unless you have a reputation to begin with, rarely does this occur. Rather, it happens gradually as traffic slowly grows. A nice perk is that the more time you spend on it, the more likely you are to become engaged by the energy. Your energy feeds the fire. It all begins with engaging the reader.