Writing Tips for Marketing
My book, 101 Things to Do on Lake Minnetonka, is unique for me in that I’m taking an active role in marketing it. I want the book to be a success. In many ways, it’s not unlike our experience with the Wisconsin Great River Road.
When my husband and I first saw it, we had to share it with everyone. It was too beautiful not to encourage people to visit this scenic byway. We felt the same about Lake Minnetonka.
So, here are a few writing tips I’ve learned:
- Double, triple check all of your copy, your links, and anything going out to the public.
- Make sure your Amazon copy is engaging. Sell your book to someone who needs to be convinced of its value.
- You need to invest money to make money. Buy books to give out to create the buzz.
- Get mini Moo cards guerilla marketing and just to hand out. Be sure to include an Amazon Associate referral link to capitalize on your profit. I can’t recommend these cards enough. They look fantastic!
- Don’t be shy about engaging family and friends.
Staying the Course
It’s a tough venture to write a book. It’s your baby at this point. It’s hard not to feel a bit fragile after going through the process. Here are some writing tips to help you keep your sanity.
- Keep a journal about the process. It’ll help you identify areas to fix next time around as well as help you remember what worked.
- Be realistic. Your book is the center of your world, but word has to get out before it takes off. Be patient.
- Spend the time marketing, but also start planning your next project. You’ve built some great momentum. Use it.
- Always remember what you’ve accomplished. Think about it. You’ve taken an idea and made it come to life. Not many people can say the same thing. It’s a bucket list kind-of-thing. Be proud of yourself.
I hope these writing tips have helped. We are a unique group of people, us writers. Never forget that.