Put Your Characters In the Spotlight With Squidoo

November 12, 2008 by
Filed under: Marketing 

I’m a huge fan of Squidoo.com, not only as one who creates lens, but because of the lens themselves.  They’re fun to create and read.

SquidooWho isn’t a new feature. For a published fiction writer though, it can be gold. What are lens, you ask?  Lens are like static website, a mini site if you will.  You choose a topic of interest.  It can be anything–a movie you like, a sport, a hobby, even a person. You write about it.  You can add modules like Flickr and YouTube to add media.  You can even add moneymaking modules like Amazon or eBay.

The SquidooWho is a feature that allows you to create a lens about a person.  You name your person, claim the lens, and a pre-populated lens is created for you.  Of course, you can modify that to whatever you’d like.  I said a person, but I didn’t specify living, dead–or a character from your book, maybe?

Say you have a character that grew up in the Chicago area.  He’s a big Bears fan.  He likes dry martinis, but only with vodka.  He loves the blues and has a secret obsession for bodice ripper novels.  There you go.  Give your character a face and a voice.

In this case, you could add modules for Amazon, featuring some of his favorite artists.  Or you could feature those novels he likes.  How about some info on the Bears?  Maybe a list of his favorite vodkas.  The possibilities are endless.  Of course, there is the big prominent sticky note with a link to buy your book too.  Now, doesn’t that sound like a great way to get to know you character and market?  How Web 2.0 is that?

squidoowho, squidoo lens

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